More celebrities in mooncake ads


Let's carry on our discussion about the use of celebrities in mooncake ads. Aaron Kwok is the endorser of St. Honore, including its mooncake. Yes, Aaron is 型,英,帥,靚,正 but what has he got to do with mooncake ? Does he make cake or eat a lot of mooncake ? The link is weak and it doesn't add to the credibility of the brand. As for the the Maxim's mooncake ad (below) featuring Kelly Chan, it's a typical celebrity + jingle kind of an ad but at least it is related to mooncake : family reunion, showing your love and care, the Chinese tradition and so on. All these are related to the mid-autumn festival and the purchase of mooncakes. In the ad we can identify Kelly as a caring daughter (I guess she is in real life).

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