7-Eleven HKREP drama writing competition

Let's continue our discussion from the last post. In theory, positioning gives consistency to the other 4Ps. What if your positioning is difficult to convey other than using advertising ? As we all know, 7-Eleven owns the positioning of convenience with the widest distribution. Does this Corporate Social Responsibility (CSR) initiative match with its positioning or serve to communicate the positioning ? Not really. That's why we find this sponsorship unrelated to 7-Eleven. Should it do that ? I say yes. At least, it is doing something to give back to the society and it's neutral. Theory is theory after all and there should be leeway in reality.


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Anonymous said…
Congratulation from your loyal reader!
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