EPSON print ad

There are 3 benefits spelled out in this print ad : 防水, 防光, 抗臭氧. This printer can print 防水 pictures. We can understand this benefit but what are 防光 and 抗臭氧 ? Nothing said. That's not important as it seems 防水 is the key benefit that appeals to consumers. I can imagine there could be loads of creative concepts to communicate the water-proof benefit. However, it has taken the celebrity route. Who is 唐素琪 ? Do you know her ? I don't. She simply doesn't add value in communicating the message. I really wonder why people are so obsessed with using celebrity ...

Comments

Anonymous said…
http://youtube.com/watch?v=Vo0BAdG6x0o

http://youtube.com/watch?v=OaNJzO2kNtc

Hong kong broadband new commercial
4:10 am
Louis Lau said…
Thanks for your contribution. I also wanted to talk about these but didn't have time to locate the TVCs. See my post of today.
10:55 am
Unknown said…
seems that now celebrity is not being used to strenghten the images and message.

just a 人有我有, to have someone on their Adv. It is so direct and easy to do, spend the budget on celebrity and they don't need to have a great creative.
2:22 pm
Louis Lau said…
Yes agree. Creativity should come first and then we consider whetehr celebrity can add value. In fact over-use of celebrities is not only the case in HK but also elsewhere. See this : http://ries.typepad.com/ries_blog/2007/07/celebrity-endor.html
2:51 pm
小鰻 said…
Thanks for sharing the article!
9:01 pm
Louis Lau said…
My pleasure.
11:23 pm
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