Halloween promotions

If you are a reader of this blog for more than a year, you would be aware that I didn't talk too much about Halloween promotions this year. In fact there wasn't much to talk about. The marketing scene during Halloween was almost the same as last year : everyone did a Halloween promotion of some kind and it's getting like Chinese New Year - everyone has to say 恭喜發財. There were promotions that tied really well with Halloween, like the Krispy Kreme one above. On the other extreme however, I wonder what are in the head of some marketers when they do some Halloween promotions like the one below. 想減肥做隻蜘蛛精嗎 ? 嚟大家歸瘦join 呢個Halloween offer 啦! 死未?!


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