www.careertimes.com.hk TVC




The job market is good and it's approaching the year end. Thinking about changing job ? In the past we bought the Saturday's SCMP to look for jobs. Now we don't need to, thanks to the Internet. It's a case of online medium replacing traditional medium. SCMP has online classified post too but I bet jobsdb has been eating up quite a bit of share from SCMP in the job advertisement market. Here is another player, http://www.careertimes.com.hk/, with TVC support. It's not a bad TVC at all as it spells accurately the convenience and the benefits of online job hunting. But such convenience and benefits are generic and common to all online job hunting services. The trouble is that it doesn't talk about any competitive advantage or added benefit if any. Be they more jobs, easier navigation, helpful features or so on, we need to communicate them to consumers to win. So this TVC can uplift its awareness only. Nothing more. Nothing less.

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