Motorola Razr 2 V9 campaign


Somehow it seems to me that Motorola has only one model of phone - Razr. It has been around for ages although there are new versions of it with different upgrades and functions. In mobile phone, consumers are keen on newness and a brand can't just live on one model by extending the product life cycle for forever with new versions and new campaigns. The TVC we see is a good one. Enjoyable actions blended with catchy music. No complaint but it doesn't tell you any new news : the same old Razr sold on the same old slimness proposition. The HSPDA/3.5G function is supposed to be "new". Well, it's just new on Razr but it's not new to consumers. How can it win some good sales ? BTW, have a look at the print ad below. It is supposed to be in the same campaign with the TVC selling Razr 2 V9. The look and feel is associative with the TVC but the girl dresses like a Ninja ... the TVC has nothing to do with Ninja ... very strange ...



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