P&G Corporate TVC



Corporate communication is about building reputation, positive image and favourable attitude of the public towards the company. This is exactly what this P&G corporate TVC tries to do. P&G is a multi-brand company and it is the company that owns loads of FMCG brands we use in our daily lives. I guess many consumers do not know that. Its 20th anniversary is the right excuse to remind consumers. Targeting at female consumers, the TVC takes an emotional approach to communicating the fact that its products are in all stages of life. If you pay attention to corporate ads, you would find that stage of life is a very common theme in many corporate ads.


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