AXA Miles

This is quite an interesting corporate communication initiative. Employee Stock Ownership Plan (ESOP) is not new and many companies have this sort of plans for their employees. Yet, I haven't seen any really advertise about it. The objectives are obvious : attracting talents while projecting itself as a good employer. The ad doesn't mention the details of the actual plan but it does say about everyone, regardless of length of service and grade, can enjoy this plan. That's the unique selling point could have been more upfront as the key message in the ad.

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