Smartone Vodafone print ad



If I'm not wrong, Smartone Vodafone is more into selling own "house brand" phones compared with other operators. Does house brand work for telcos, like supermarkets ? House brands in supermarkets usually target consumers who look for price rather than quality. If we apply the same thinking, house brand phones should be cheaper than "branded" ones and targets those who don't really look for sophistcated functions. These customers are at the lower end of the market, ususally older (aged 50+), wanting a phone as a phone with basic functions. Here are some house brand phones sold on TV functions and affordable prices. Will they sell ?





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