Classified Post TVC


Technology has the power to change consumer behaviour. Internet breeds new brands that provide better solution to our lives. Classified Post was the market leader in premium job advertising. 米報, we call it. I suspect jobsdb.com is now the leader in job advertising. Providing various helpful functions for employers and job-seekers, it wins with technologies. The battlefield is Internet but funny that Classified Post is still advertising about the "hard copy". As for the ad itself, playing on superstition is not a compelling idea. Yet the whole execution is a flop. I bet it intends to save a bit of money. It's a 15-second ad and it's just to short to build the drama. The production looks too cheap to target premium job seekers. And worse still, the idiotic act of the leading actor is alienating premium job-seekers.





Comments

Anonymous said…
I agree. It is so low-end that I associate the ad with Recruit immediately. A bad ad for Classified Post.
12:49 pm
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