Coke Zero TVC


Speaking of horrible images in ads, I guess you are aware of the latest Coke Zero TVC featuring animated eyeball and tongues. (the above is the English version from the UK). Again is it cute or horrible ? I heard that it's not quite well-received in HK and some people complain. One may argue that people don't appreciate this kind of western sense of humour. Cultural difference, we call it. But how come HK people have turned so conservative ? HK was used to be a melting pot of different cultures, an open international city ... Anyway, if we evaluate this ad with its intended message, same taste, zero calorie, it's a brilliant ad with these eyeball and tongues arguing with each other as the idea.

Comments

Anonymous said…
I heard negative comments on this ad as well but I personally like this witty TVC a lot. It well communicates its intended message when 'Tongues' tell there is no difference at all between Coke and Coke zero in their argument with 'Eye'. It creates a sense of humor as well when 'Brain' (in the Hong Kong longer Cantonese version) uses homophones 'blink' and 'kill/behead' when it suppresses the fight between 'Eye' and 'Tongues'.
1:09 pm
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