KFC vs McDonald's - spicy chicken burger



Both MCD and KFC are selling spicy chicken burger and these 2 TVCs are currently on air back to back. What a coincidence ! How does this happen ? No one knows and I don't want to speculate. Just at advertising level, MCD wins by far. The whole ad is clear at spelling out the goodness of the ingredients and Eason really adds value to it with a fun, vibrant and friendly personality. On the other hand, the FKC one is a flop. I wonder who it is trying to sell to with these images from the movie Top Gun, a movie from the 80's (1986 to be exact). Putting aside the reason for the clash with MCD, what would you do if you were the marketer in KFC after seeing the TVC of MCD ? Would you choose to go head-on and burn the media money to compete ? I would rather save the money for the next battle.


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