Canon Selphy TVC



Technologies can change consumer behaviour. We now all use digital cameras and the good thing about it is that there is no need to print out the photos and they can be stored on the computers and shared online. Nevertheless, physical photo prints will not vanish completely. Some people still appreciate "real" photos but they are selective of what to print. With this consumer behaviour in mind, there should be growing demand for home photo printers and Canon is investing bigger and bigger in the marketing of photo printers. As the market leader of digital cameras and I bet it will become the leader of photo printers too. Back to the TVC, it parodies with the Korean movie "八月照相館". It's a very good movie but if you haven't watched it before, you can't appreciate the joke in the ad. That's the problem with it.


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