Lyxor advertising on Next Magazine

Is this a pure coincidence ? Just bought the latest issue of Next Magazine. The cover page news story is about the effects of weakening US dollor on the prices of commodities. Coincidentally there is a piece of advertising from a lesser known fund house on the cover page selling a new agriculture fund. In theory, editorial should be independent of advertising sales. So this is a pure coincidence or luck ? Or this initiative is from smart planning with joint ideation between the client and Next ? I will not speculate but send my congratulations to the client and its agency for such a brilliant placement.

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