PCCW EYE TVC


Just don't know why a big brand/company would come up with a TVC like this. Tongue-in-cheek kind of humour would not do any good to the brand image of PCCW, a leader in telecommunications. A leader should advertise like a leader. This TVC lasts for 1'20" and media must cost a fortune. The question has been why it didn't invest more for a better production instead. Or it shouldn't have invested any more money in promoting this EYE service. As I talked about it in my previous post, it's quite a valueless service to most people. We are all using internet. Why should we use fixed-line phone multimedia service ?



Comments

Anonymous said…
As I know that the promotion of the EYE is the main campaign in year of 2008 of pccw marketing.
It seems that pccw will ignore the traditional landline and focus on eye multimeida in the coming future. I believe that the product and service of the eye multimedia is not a necessaries for ordinary people in Hong Kong but only targeting to middle-class.
As like as the slogan of the eye creating a quality of life, pccw as if advocate a new type of life by launching the eye product and service.However, i wonder, is it really suitable or match the taste of Hong Kong people? only producing service and creating slogan would spread the spirit of new type of good life among in Hong Kong?
11:06 pm
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