Pocari Sweat TVC


This new Pocari Sweat TVC is on air recently. It's SMAP again but it's so different from the last TVC. In the last one, vaguely the message is "Pocari Sweat re-hydrates". But in this one, it's more like "bringing people together for funs". Execution styles are so different too. Inconsistent message and tone & manner. That's not good for building a brand. It's a matter of probability indeed. The more ads you produce, the easier you will get lost and produce inconsistent ads.

"The consistency with which you behave and speak is of extreme importance. One mediocre advertising campaign run consistently for 20 years will do you infinitely more good than 20 brilliant campaigns introduced at yearly intervals." - Drayton Bird

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