Porsche Design mobile phone print ad

This Porsche Design phone looks cool, doesn't it ? The ad is also kind of cool without any elaboration about its special features like other mobile phone ads. Well, it's meant to keep the myth and for those who are interested and can afford it, they can check it out on its web (it is well-designed but loads slowly). It does have some interesting design fatures. One bizarre thing is that this phone is sold at 六福珠寶. That's definitely a channel-image mismatch although I'm sure those rich holiday makers from the Mainland will be interested in this phone when they shop jewelries. It's a dilemma between sales generation and image protection.

Comments

Anonymous said…
It just surprised me too that it's sold at 六福珠寶. Can't really figure out what's the association between the two brands! What a mis-match! It's a downgrade of image for Porsche really. Can somebody explain?! Porsche marketing ppl should be able to see this risk!!
9:23 pm
Louis Lau said…
I guess just because China tourists will buy it Luk Fok.
9:47 pm
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