XLV wine print ad

Some people say marketing is about common sense. It's true to a certain extent. But then why there are ads that simply lack it and become a waste of money ? This wine is said to carry the heritage of the Louis Vuitton family. Nothing more is said. It's ok. We can keep the myth and let people try and find it out themselves. However, the problem is that this wine is only available in one restaurant : 鍾菜. Does we all know this restaurant ? I don't. Its logos is hardly legible and the prints are so small. Should we sell harder the restaurant at the same time ?


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