Watsons charity sales




After the Sichuan earthquake, I bet all PR or corporate communications managers would have faced with the same question : should we do anything about it to show to people we are good corporate citizens ? With the expectation that many companies would be working on some charity acts of some kind. The issue has become how to stand out from the crowd. Watsons has chosen to do a charity sales with TV advertising. The purpose is clearly call-to-action and corporate image enhancement. But look, should it donate the advertising money to charity instead ? The more you advertise, the more people would ask this question. If you have not enough media weight, there won't be enough participation. A dilemma indeed. Would it better to use PR all the way through ?


Comments

Anonymous said…
Absoulutely agree. It is a basic basic common sense to go for PR instead of using TVads!
9:38 pm
Anonymous said…
Hello there,

I have a inquiry for the webmaster/admin here at thinknolimit.blogspot.com.

Can I use some of the information from this post right above if I give a link back to your website?

Thanks,
Jack
9:13 am
Louis Lau said…
Sure, Jack.
12:15 pm
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