Cathay Pacific business class TVC



I taught a class in May and a group of students picked this TVC for their group assignment. They are supposed to make comments about the ad and suggest possible improvements to it. The fact is this ad is a home run in terms of execution and message delivery. The ad starts with minimal music to catch our attention. Then the music builds up with the visual up to a dramatic climax where this executive wants get away from the hecticness. The pay-off is the warm caring face of the hostess and the comfy flat bed seat. A simple execution but we can still see the production value of it. Bravo.

Comments

Anonymous said…
who composed the score! cant find anywhere- it's an important part of the ad.
1:46 pm
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