Wing Wah snowy mooncake TVC

I bet this is the very first mooncake ad we see this year. Mid-Autumn festival is in September but mooncake brands are advertising early in order to get first mover advantage. In this case, Wing Wah is advertising about its snowy mooncake range. Be it the products or the colour treatment and the style of the ad, doesn't it look like a 大班冰皮月餅 ad ? It seems that Wing Wah is trying to get a good share of the growing snowy mooncake market with an early kick off. There is nothing wrong with that. However, it could have worked harder on the product and and image differentiations.


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