Sony Ericsson TVC



Undoubtedly, this is a brilliant TVC. It must be a regional or even global production. The creative idea is simple. A surreal demonstration of the handset : capture, send and share anytime anywhere. Such benefit message is supported by 3 features, namely face detection, auto-focus and 5.0 mega pixels. If you pay attention to the model name, you would be aware that this model is called C902 Cybershot. Yes it uses Cybershot's brand franchise of Sony in digital camera to brand this particular model. The intention is to associate it with the quality of Sony Cybershot DCs. A great branding strategy.


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