TVCs of P&G's shampoo brands



Head & Shoulders and Rejoice are two of the many shampoo brands owned by P&G. And these two ads are on air recently at the same time. My problem is that they look so similar. It may be argued that the target audiences, messages and storylines are all different and it is alright to run them concurrently. That's only valid by the eyes of the marketers. Yet we are talking about average consumers who may not be able to tell which is which. There is a risk of having both ads diluting each other in terms of brand registration. Wouldn't it be much safer if they are run at different times ?



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