Neutrogena Sunblock and Sun Hung Kai mall promotion

The Olympics logo is appearing in many ads and promotions. It seems not too exclusive. Big or small sponsors are enjoying the use of the very much the same logo and consumers can only tell the different types of sponsors by reading the small prints beneath the logo. Neutrogena sunblock is the official sun protection product of the Olympics. Didn't know there is such a type of sponsor but the product nature sounds like a logical tie with the Olympics. On the other hand, Sun Hung Kai is the so called "supporting property developer of the Olympic Equestrian event". I wonder why such a sponsorship would be granted. It's so minor and there is no association with the game. Such sponsorships will definitely dilute the effort of other more major sponsors. If you were Coke or UPS, what would you think ?






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