Nokia print ad


Can't quite understand what this series of ads from Nokia is trying to achieve. The key message is not difficult to understand : "Nokia phones have the product features that consumer want". Movie shooting, Bluethooth, radio and so on. It's trying to use the availability of these features to set up a perception that its phones come with more comprehensive features than the competitors. However, consumers are smart enough to know the fact that Sony Ericsson, Samsung, Motorola and so on also have some models coming with these features. How can consumers be convinced ? There is nothing much worth rethinking ...

Comments

wildcard said…
This campaign was targeted at consumers who are considering to switch to iPhone. iPhone cannot transfer file via it's bluetooth, no movie recorder nor built in radio function.
12:24 pm
Louis Lau said…
I see. Then this is really too subtle !
12:26 pm
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