Ribena Low Calories TVC



In addition to the TVC I talked about yesterday, this Ribena Low Calories TVC is on air at the same time too. This is new, it says. Yet the ad looks like an adaptation of its previous Ribena Lights ad. Too many consumers, lights can mean lighter taste, less sugar and lower calories. Is it trying to redefine what Lights mean, rename it to Ribena Low Calories and launch the same thing as new. May be that deserves a new execution in order avoid any confusion.



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