Disneyland Halloween TVC



In terms of creativity, the Ocean Park Halloween TVC wins by far. In terms of strategy, Disneyland also loses. I really wonder why Disneyland will pick Halloween to go head on with Ocean Park in the first place as Halloween is owned by Ocean Park. If it really so decides to go head on, at least it should work on some differentiations. Perhaps, different target segment : family rather than youngsters. Perhaps, scary Mickey Mouse rather than me-too with Ocean Park. Its TVC will only remind people to go to Ocean Park ...

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