Panasonic Lumix TVC

Hi-tech product markets like mobile phone and digital camera are so dynamic. New technologies and new products are launched everyday and every brand tries to compete with new features and functions. Like the face dectection function of digital camera, it was first launched by Canon. And now there is a more advanced version of such function by Panasonic -auto focus tracking. The TVC is a straight demonstration of the function. It's quite amazing. Yet, I think it can be better done if we consider who this function would really appeal to. Would it be parents wanting to take shots of kids playing ? Or pet owners trying to take shots of their pet which always moving around ? Product demonstration is alright but we need to fit the product into some relevant situations depending on the target audiences.


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