Various brands of mooncake are cutting new product gimmicks and going back to the basics with image ads about family reunion. 稻香 is doing pretty much the same thing. It's a relatively late comer to the mooncake market and one may argue that it hasn't got the same long history as brands like 榮華 and 奇華 have and it's not really up to it to own "tradition". But when I look at the ad, somehow it can give tradition a new look and feel with its funny cartoon illustrations. It's a nice try. At least it gets us to remember. Hope this will appeal to the young and the old.
Various brands of mooncake are cutting new product gimmicks and going back to the basics with image ads about family reunion. 稻香 is doing pretty much the same thing. It's a relatively late comer to the mooncake market and one may argue that it hasn't got the same long history as brands like 榮華 and 奇華 have and it's not really up to it to own "tradition". But when I look at the ad, somehow it can give tradition a new look and feel with its funny cartoon illustrations. It's a nice try. At least it gets us to remember. Hope this will appeal to the young and the old.
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