李萬山整腸丸TVC



How about a sexy and modern ad for an old brand ? I find it quite interesting to see the rather old logo and packaging in such a modern setting. History and heritage are important in selling traditional Chinese medicines. Yet these brand elements need to be kept up-to-date so that the younger generation will not be felt alienated. As for the TVC, it's so similar to the Salonpas one below. It's almost a copycat. If the client really watched some TV, they should have killed it !




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