Vita Ceylon Lemon Tea

Vita has just launched a new variant of lemon tea called 維他錫籣檸檬茶. Is this an extension or a replacement for the existing 維他檸檬茶 ? If it's an extension, the packaging design is so similar to the original variant. Consumers will be confused. And if it's a replacement, should we really implement it in one go in order to avoid the confusion ? I guess there must be some kind of management dilemma going on ....

Comments

Anonymous said…
Yeah I was wondering the same thing. I'm drinking the ceylon one now and I don't think it's any different than the older ones (but i'm going by memory).

Cool site!

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