Ah So

When a celebrity gets well-known and popular, his or her appearance is everywhere, TV programs, events and advertising. It's Ah So this time round. The fact is that a celebrity is also a brand, a personal brand to be exact. Nevertheless, the trouble is there are ups and downs in the career of a celebrity. His or her popularity comes and goes fast like a shooting star. We had 張達明, 黃子華, 詹瑞文, 梁文韜 who appeared on TV all the time. Where are they now ? The entertainment industry is about exploitation. That's the downside of using celeberity -you attach your brand to a celebrity, you run the risk of sustainability.


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