Meko TVCs



Meko is running a Halloween TV campaign with two ads in sandwich buy. Is it a promotional campaign or an image building campaign riding on Halloween ? Probably it's yet another one-stone-kills-two-birds initiative. The whole thing is a complete flop. First the voice-over can't be heard clearly (guess that's why there are subtitles). Second sandwich buy is a waste of money. We just don't expect viewers to sit tight, watch both ads, connect the two together and figure out what it is trying to sell. Third the production can't be adopted for later use for image building as it rides on Halloween which only lasts for a month. It's very tactical in nature and why not just focus on the Halloween promotion with a stronger call-to-action message ?


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