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I still remember the price war among different telecos in the 90's. Voice call services were so cheap and every telco was competing to win a bigger customer base. At that time, 3G hadn't been launched yet and everyone was thinking it was alright to slash the price on voice call service while placing the hope on the data services realised by 3G for future revenue. Now that 3G has been around for a long while and 3G data services are not as popular as expected. So what would they do to increase their revenues ? The pie is not growing big quickly enough and one way out is to slash the prices again. This is one of the examples where one2free is offering data and voice services at attractive bundled prices. Will there be another round of price war ? Maybe. If yes, let's see whether market price reduction would lead to a wider use of 3G services.


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