Seven Seas TVC

Seven Seas is a brand of cod liver oil health supplements. The original positioning was about general health maintenance like its direct competitor, Scott's Cod Liver Oil. Later on, it was discovered that the Tri-omega 3 in cod liver oil is good for joint health. Seven Seas was then repositioned for this specific health benefit and renamed as 七海健絡魚肝油丸 in Chinese. From general to specific, it's quite a good strategy. Ok, enough history. This TVC uses romance to sell the joint health benefit. What do you think ?

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