Sony Cybershot T-series



I had a positioning workshop talking about digital camera positioning a couple of weeks ago. Many DCs are competing with hi-tech features and using them as the main selling message in their ads. That's why we have been seeing so many demonstration type of ads of DCs, face detection, focus tracking, digital leveling and so on. Sony Cybershot T-series is an exception as it doesn't trumpet much about the features in their ads like 10 megapixel and the HD video recording function. It's more positioned as a gadget for the young with cool styling and wider colour selection. That's quite a differential positioning in the big sea of DCs selling features and functions.



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