Minute Maid TVC

Minute Maid is the orange juice brand of Coke. If I'm not wrong, this brand was only avaialble at McDonald's before. Orange juice with pulps is not a new product idea. Pokka has the same thing for a long time ago. Yet it doesn't matter as the younger generation doesn't know Pokka Pulp Orange Juice anyway. It's dated. Now that Coke is putting the investment behind this brand with such a clear unique selling point, I'm worried about the impact on Mr. Juicy. Comparatively, Tropicana still has a stand as being the 100% freshly squeezed orange juice. How about Sunfill ? Another brand of orange juice by Coke ? Wonder if it will be phased out.

Comments

Anonymous said…
I just wonder why Eason Chan is chosen as the "spokesman" when he has been "speaking" for soooo many products... how many brands one can recall from this celebrity? or vice versa, when you see Eason Chan, does minute maid pops up in mind?

personally, I totally buy the consistent campaign of TaoTi by Andy Lau, all-around adaptation of the same celebrity!
5:25 pm
Louis Lau said…
I would agree that Eason Chan is over-used by too many advertisers. He was in the ads of Ribena and various products of GSK, BRAND'S, McDonald's, to name a few.
10:09 pm
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