Pampers Unicef TVC

For every pack bought, Pampers will donate one Tetanus vaccination injection to Unicef. It's not a big deal but it manages to make use of this CSR initiative to provoke emotional resonance with the users with this TVC. If you are the user of Pampers, I suppose as a parent you would feel you are doing some good for the less fortune children. On the other hand, will this kind of initiative encourage people to switch brand ? Probably not. It would only strengthen the brand equity of brand and it works best for the brand leader. Does anyone know which brand is the market leader in the diaper market, Pampers or Huggies ?

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