Sony Alpha





Digital single-lens reflex camera has become a trend. Prices are coming down and many people are trading up from their 傻瓜機 to DSLR . All DC brands are now competing for a share. Professional and sophisticated image of the brand is quite crucial in this segment. Among them, Canon, Nikon and Pentax have the credentials in SLR for a long time since the flim era of photography. On the other hand, Sony is a brand that stands for electronic products and it lacks the same history in photography products and it will take a lot of marketing investment for it to convince consumers. Also in terms of branding, Sony has to use sub-branding for its digital photography products. Sony Cybershot is a great name for DC but Sony Alpha as a name for Digital SLR is not a very associative.

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