PUMA Agitation watch
This is a new line of sport watches from PUMA called Agitiation. You may fall from the chair like I did when you read the copies. I can understand the thinking behind the ad : when you sell a plastic watch at HK$550, you would just need to think about some catchy selling points for it. The biggest selling point of this watch is the strap. There are holes in the strap (so called cheese cut-out) to make the watch as light as 45 grams so that you can run faster ! What's more, there are so many colours to choose from. It doesn't matter whether you have a fair or tanned skin complexion ... there's one for you ... I bet this watch is produced and marketed under licence granted by the brand owner of PUMA. Too bad that the licence is given to the wrong hands. It's Ok if this watch doesn't sell as it is the business of the licensee after all. However, a BS ad like this may have negative image impact on the PUMA brand in a way.
Comments
Your blog is also off during this holiday season ah!
Anyway, wish you a merry xmas and a happy new year.
always want to say it: you are the best teacher in my HKMA advanced diploma studies.
Although marketing is relatively conceptual, I did learn something, and did learn at lot when compared with some should-be-practical courses such as HR.
Thanks.
Astor