Canon Powershot E1 TVC



Speaking of DC advertising, how about this Canon Powershot E1 ad ? The strategy is pretty clear. This DC is positioned as a camera for taking snapshots to the young. The idea uses a slice-of-life that young people can relate to with a touch of humour. The functional selling point, face-tracking, is tactfully blended into the storyline. The tone and manner is quite Japanese in order to appeal to the target audience too. However, it doesn't come without a downside. Although it's humourous, the users in the ad are portrayed like 牛蒡男. That can be a little humiliating.

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