Embry Form print ad

Chinese New Year is the hot selling season for confectionery and household cleaning products. It's interesting to see that underwear brands have been trying to share some of the consumer spending in the CNY. It is a custom that we should wear new underwear in the new year. Last year we see Triumph and Embry Form advertised underwear for good luck (see my post of last year). This year Embry Form kind of copies Triumph and pushes the idea even further with the endorsement of fortune teller, Mak Ling Ling. It's said that you need to wear a specific colour/type of underwear according to your zodiac sign. Not too late to find that out. It's still the new year. See if it works.


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