Nokia 5800 TVC

The music of this TVC is quite catchy. Other than that, the execution is a flop. The features of the phone are spelled out in words and they are just too small. If you don't follow the m in the screen and pay attention, you just can't figure out what it's trying to sell. Viewers do not stare at their TV sets and "read" ads. TVC is not a self-paced medium unlike magazine where they can take the time to read what you try to sell. They miss. Your money's wasted.

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