Olympus TVC

Ever imagine you may have put your precious advertising money in advertising for your competitor ? When I saw this TVC of Oylmpus, I thought it was from Canon. The message is about the fastest auto-focus function, a point of difference from the competitors yet the execution look so similar with any other camera ads (below). Also the branding is rather too. I bet more than 5 out of 10 consumers would say they have seen a Canon ad instead of an Olympus ad.










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