Coke new TVC

This new TVC of Coke is currently on. It goes along the same line of the previous TVCs. That is "going well with food" or "food pairing". The imagery is very similar too where it features a group of young people enjoying food and getting happily together. Just that the timing of the TVC is a bit weird. It is said to be the perfect match with hotpot but would it be better if it's aired earlier when the weather is cold ? Another thing worth noting is that Coke original, Coke Light and Coke Zero have been grouped under the same proposition umbrella of going well with food. It seems a logical thing to do as at the end they all come under the same brand.




Comments

Anonymous said…
I think the TVC have a low voice saying... " there is no other way" when they are eating hot thing, it seem to pass the message to the consumer when they meet hot thing, they should drink Coke only and it is the only way to solve the problem.

i don't think it is a bad time promoting Coke with hot pot, since the global warming effect, there is no rules for people to eat hot pot, and there is a growing trend of people go to eat hot pot in the summer and open the air con., so i think the message would be just passing the message to the unconscious mind of people that when they are grouping with friend and when there are hot things are affecting the throat, Coke is the solution to them.
10:30 pm
Louis Lau said…
You are probably right. Hotpot is for all 4 seasons in HK. I just wonder whether there will be more versions talking about other kinds of food or dishes like Thai food, burger and chips, etc.
10:58 pm
wildcard said…
Is there any additional benefit to feature Ah Sa in this TVC? It seems they can do without her...
9:18 pm
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