DSC 直銷中心

What is 直銷, direct selling ? In theory, by direct selling, it means manufacturer sells directly to customers without going through any middlemen like wholesalers or retailers in the distribution. So it's kind of misleading for DSC for call itself 直銷中心. It's just a discount retailer of electrical appliances and electronic products. Although it's not a theoretically correct name, it has helped DSC to build a good bargain image against other retailers. Nowadays consumers equate 直銷 with good bargain. Perception is reality. It doesn't matter anymore.

Comments

Anonymous said…
i do think they would try to pass the message to the consumer that they offer the low price, as the method of brand building and especially in the economic down turn, people will think that they offer the lowest price.

Same as Welcome and Park'n Shop, consumers never know the price is really lowest or not, maybe they are obtaining more profits and we don't ever know. So whatever people advertise, if the time that consumer see is more, then they will tend to believe the message in after a period of time.

Lastly, DSC put their advertising using ATV actor, actress and put the ad. in the ATV program, don't really know how is the effectiveness!!
12:25 am
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