Huggies Promotion

Another purpose of consumer promotion is sampling. Like in this case, Huggies combines product and call for consumer participation into getting free sample. Registration is done online and the catch is that consumers need to register with their contact details like postal and email addresses. Such details can then be used for future communications. Also by counting the number of registrations, the effectiveness of the ad can be measured too. This is a good practice we can learn from.

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