Tri-aktiline print ad

This is a new anti-wrinkle product. On top of advertising, there are big POP displays in Mannings as well. I think it needs a Chinese brand name as most of us just don't know how to pronounce the English brand name properly. And the packaging is not like other skincare products, which is a good thing for it to stand out but too bad it's pretty like those medicated ointments. I wonder if it is trying to project a professional image. It can be better done though. In the ad, there are claims on its instant effects. If this is to be advertised on TV, these claims without support will definitely be banned by censorship. What company is behind this new product ? I'll leave it to you to find out. It's not a no-body. A pretty big one.

Comments

wildcard said…
They have TV ad on Roadshow featuring ladies from different age group.
2:14 pm
Anonymous said…
I know it belongs to estee lauder. haha

btw, except print adv, I see they use bus roadshow as a platform to promote this product. And the "instant effect" is shown on the screen. And the english brand name is intensively voicing out in roadshow and so I can't forget the pronouncation of it.
2:26 pm
Louis Lau said…
Oh really ? I missed those. Did it say the same claims in its TV ads ?
2:59 pm
Anonymous said…
YEs, i also see it everywhere, and looks quite attractive
11:48 pm
Anonymous said…
This ad has been withdrawn in the UK for false claims about wrinkles disappering instantly.
I expect the British also can't pronounce the product name. Why is the brand not identified I wonder?
11:49 am
Post a Comment

Popular posts from this blog

PUMA Agitation watch

Image
This is a new line of sport watches from PUMA called Agitiation. You may fall from the chair like I did when you read the copies. I can understand the thinking behind the ad : when you sell a plastic watch at HK$550, you would just need to think about some catchy selling points for it. The biggest selling point of this watch is the strap. There are holes in the strap (so called cheese cut-out) to make the watch as light as 45 grams so that you can run faster ! What's more, there are so many colours to choose from. It doesn't matter whether you have a fair or tanned skin complexion ... there's one for you ... I bet this watch is produced and marketed under licence granted by the brand owner of PUMA. Too bad that the licence is given to the wrong hands. It's Ok if this watch doesn't sell as it is the business of the licensee after all. However, a BS ad like this may have negative image impact on the PUMA brand in a way.
Read more

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

Benefiber ad

Image
Benefiber is quite a new product concept. Fiber powder that you can add to your favourite food, making fiber intake easy. I'm not sure whether such a new concept would be accepted by consumers. But one thing for sure. It's rather inappropriate to use 韜韜 as the endorser. He's a cute old man and I personally quite like him. He loves eating and the more I see him eating in front of the camera, the more I'm worried about his health condition. It looks like he's going to burst ! The question is whether he's a credible one to endorse a diet-realted health food at all. It may be more credible for him to endorse a slimming house when he manages to lose 100 lb.
Read more