Bupa TVC

It seems Bupa has found an unique creative strategy to sell. If you take a look at its previous ad and try to compare with this current onem you'll see that they are coming from the same platform. In each ad, it talks about a specific feature of its medical insurance policy, i.e., no need to pay at discharge in the previous one and no premium increase even you have claimed in this one. Both use humour to spell out the messages, which helps it cut-through in the big sea of insurance brands. By doing this consistently, I'm sure it will be able to build itself as the medical insurance specialist brand. It is exactly what the brand is supposed to be : have a look at its website.

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