Dove Chocolate TVC

When product differences are minimal among different brands in a generic product category, one way is to use image advertising to build brand. This TVC of Dove Chocolate is a very typical one. It intends to depcit the so called "Silky Smooth" taste experience with the expressive imageries of enjoyment. It makes use of emotional appeal while there isn't much rational product difference. Such imageries are also often used in selling ice-creams.


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